Überleben
Redefining the Überleben brand with a clean, proprietary design language that drives market differentiation.
Überleben transitioned from branded off-the-shelf products to a fully proprietary range by introducing a cohesive, minimalist Scandinavian design language. The overhaul of best-sellers and development of new products focused on simplicity, functionality, and refined craftsmanship, ensuring each piece stands out in a crowded market. Throughout the process, compatible manufacturers were identified and designs were meticulously refined to align with target costs, positioning Überleben leader in the outdoor bushcraft category.
Industrial Design, Design Language, Color Material & Finish, Tradeshow Booth Design, Marketing Content
Überleben transitioned from branded off-the-shelf products to a fully proprietary range by introducing a cohesive, minimalist Scandinavian design language. The overhaul of best-sellers and development of new products focused on simplicity, functionality, and refined craftsmanship, ensuring each piece stands out in a crowded market. Throughout the process, compatible manufacturers were identified and designs were meticulously refined to align with target costs, positioning Überleben leader in the outdoor bushcraft category.
Industrial Design, Design Language, Color Material & Finish, Tradeshow Booth Design, Marketing Content
uberleben.co